Focusing on EDEs globally
Electronic Design Engineers
The pervasion of electronics in the world in which we live is high. Electronics have significantly changed the way in which we live, and will continue to do so at a faster pace than any other time in history.
Strategic goals for 2008
- Expand our supplier portfolio to ensure the right mix of niche, specialist and broad line franchises.
- Add more than 70,000 products to our current stocked range and a further 500,000 to our ‘on demand’ line in the next three years.
- Ensure accurate and detailed product information is available through all sales channels.
- Expand our line of environmentally friendly products and maintain our leadership position through RoHS.
Achievements in 2008
- Added more than 60 suppliers to our portfolio and enhanced many of our supplier relationships since the inception of our strategy.
- Added an additional 88,000 products to our stocked range and 50,000 to our ‘on demand’ line.
- Invested in engineering support for our customers.
- Continued to lead in the distribution of RoHS compliant products throughout Europe and carried that expertise into China.
Priorities for 2009
- Through our recently created Innovation Lab, work with customers to ensure we have the products and solutions they need, when they need them.
- Continue to add additional stocked product to enhance our EDE proposition and add 500,000 to our ‘on demand’ line during our three year target period.
- Continue deep investment in primary, secondary and tertiary engineering support for our customers.
- Continue to develop an environmentally friendly product offering, and engage with customers and our suppliers finding new ways to reduce our environmental footprint.
Highlights
Live Edge
The first annual Live Edge competition was held to search for an innovative electronic design that had a positive impact on the environment. The winner received US$50,000 cash and a support package worth US$50,000 to bring his design into production.
Packaging
Through developing our innovative, fully recyclable, peel packaging, Premier Farnell ensures the integrity of small, highly sensitive electronic components. Traditional packaging can result in damaged products and waste, but the peel package has created a new standard of delivery.
Customer commitment
Next day delivery is critical to our customers. Through partnerships with logistics organisations around the world, we are committed to getting our customers what they need, when they need it. During the year Premier Farnell extended its strategic partnership with UPS to guarantee next day delivery throughout Europe.
Electronic design engineers are under increasing pressure to design and develop new innovations faster than ever before. The aesthetic and environmental impact of electronics is becoming increasingly important to consumers and placing new demands on engineers and the companies they work for. Through our unique proposition, Premier Farnell is well placed to serve this high speed market. As a market leader in RoHS compliant products, access to our global network of distribution centres, and our superior logistics, we are able to deliver more than 99% of orders same day or next day to customers around the world.
What’s more, our research has shown that the needs of design engineers globally are almost exactly the same. It doesn’t matter if they are in Shanghai or New York, engineers need the latest products as soon as they hit the market and the world over, they want access to the same products. This knowledge has allowed us to more accurately anticipate the needs of our customers in various markets and ensure that we can supply them with products before our competitors.
EDE customers are technologically savvy and expect that from the suppliers they rely upon. Our web offering has attracted new customers to our business and we continue to harness the power of the web and evolve our websites to give these customers a more enjoyable and efficient web experience. As we continue to move from Web 1.0 to 2.0 our websites will provide our customers with increased access to information, products and one another.
The growth of the EDE sector is expected to be 6-8% globally. Through the right pricing, products and people, we are able to grow this customer segment, around the world.
